Experiential Retail in 2021: How Nespresso & Retailers Are Recreating New Store Experiences
Experiential retail was all the buzz pre-covid. Today, many new questions are brought to the surface: What about new health and safety measures that come with lifted restrictions? What comes with new purpose-driven shoppers? How do retailers bring consumers back in stores to fully experience the brand?
Watch Jean-Christophe Jaunin, Global Head of B2C at Nespresso, and Benjamin Zenou, CEO of SimpliField, to hear about their roadmap for in-store success in the new retail normal. In under 60 minutes, learn about major industry findings around leading initiatives that will help your teams up your retail performance.