The Future of Beauty & Cosmetics: 7 Trends for Retailers and Brands

The beauty and cosmetics industry is already outperforming other industries after Covid-19. There is a reason for hope that this giant global pause might provide a massive opportunity to rethink, rebuild, and transform retail performance for good. Here are 7 massive shifts reshaping the beauty and cosmetics markets as we know it — and how we think companies should respond to improve their overall retail performance.

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About this report

Learn about the 7 major shifts reshaping the beauty and cosmetics industry - and how brands and retailers should respond - with deep dives on:

The new beauty and cosmetics buyers
The Chinese market is ahead in the game
Health and safety still in the spotlight
Emerging products and rapid sector growth
The new role of the store
Take a stand or take a seat in 2021
Upskilling and empowerment

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