The Future of Beauty & Cosmetics: 7 Trends for Retailers and Brands
The beauty and cosmetics industry is already outperforming other industries after Covid-19. There is a reason for hope that this giant global pause might provide a massive opportunity to rethink, rebuild, and transform retail performance for good. Here are 7 massive shifts reshaping the beauty and cosmetics markets as we know it — and how we think companies should respond to improve their overall retail performance.
About this report
Learn about the 7 major shifts reshaping the beauty and cosmetics industry - and how brands and retailers should respond - with deep dives on:
- The new beauty and cosmetics buyers
- The Chinese market is ahead in the game
- Health and safety still in the spotlight
- Emerging products and rapid sector growth
- The new role of the store
- Take a stand or take a seat in 2021
- Upskilling and empowerment
Keep on reading
Case study : Luxury Cosmetics
Find out how a leading international luxury cosmetics brand empowered Field Teams and saved 75% on reporting time thanks to digital reporting on SimpliField.
Case study : Christmas Tree Shops
Find out how Christmas Tree Shops transitioned from an intranet solution to SimpliField for true optimization, saving 45 minutes on reporting and one hour per week on merchandising.
Case study : Pharmactiv
Find out how a leading network of independent pharmacists justified all its services with real performance indicators.
Case study : Pizza Hut
Find out how Pizza Hut guarantees operational excellence across all its restaurant franchises thanks to SimpliField.
Case study : L'Oréal
Learn how L'Oréal optimizes customer experiences in every salon using SimpliField.
Case study : L'Occitane Wholesale
Find out how L’Occitane/Melvita Wholesale and Erborian increased sales by 1-3% and cut reporting time by 50% by empowering field teams with SimpliField.
Case study : L'Occitane en Provence
Find out how SimpliField helps L'Occitane put its field teams at the center of its strategy with instant communications and reporting.
