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7 Massive Trends in Beauty and Cosmetics

More than a year later, Covid-19 continues to shape the space, but brands are now better equipped to deal with the seismic shift in consumer values and expectations.

About this report

Learn about the 7 massive shifts reshaping the beauty and cosmetics markets as we know it— and how we think companies should respond:

  • The New Beauty and Cosmetics Buyers
  • The Chinese Market Is Ahead in the Game
  • Health and Safety Still in the Spotlight
  • Emerging Products and Rapid Sector Growth
  • The New Role of the Store
  • Take a Stand or Take a Seat in 2021
  • Upskilling & Empowerment
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Keep on reading

Case study : Luxury Cosmetics

Find out how a leading international luxury cosmetics brand empowered Field Teams and saved 75% on reporting time thanks to digital reporting on SimpliField.

Case study : Christmas Tree Shops

Find out how Christmas Tree Shops transitioned from an intranet solution to SimpliField for true optimization, saving 45 minutes on reporting and one hour per week on merchandising.

Case study : Pharmactiv

Find out how a leading network of independent pharmacists justified all its services with real performance indicators.

Case study : Pizza Hut

Find out how Pizza Hut guarantees operational excellence across all its restaurant franchises thanks to SimpliField.

Case study : L'Oréal

Learn how L'Oréal optimizes customer experiences in every salon using SimpliField.

Case study : L'Occitane Wholesale

Find out how L’Occitane/Melvita Wholesale and Erborian increased sales by 1-3% and cut reporting time by 50% by empowering field teams with SimpliField.

Case study : L'Occitane en Provence

Find out how SimpliField helps L'Occitane put its field teams at the center of its strategy with instant communications and reporting.

Find out how leading brands like LVMH, L'Oréal and Estée Lauder are changing their strategies to succeed.

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