7 Massive Trends in Beauty and Cosmetics

The massive problems we are dealing with now — both in society and in the cosmetics and beauty industries — have massively accelerated the need for meaningful change. Find out how leading brands like LVMH, L'Oréal and Estée Lauder are changing their strategies and empowering their talent to succeed.

Thanks! Download the report now.

Download now

Oops! Something went wrong while submitting the form. Please try again or refresh the page.

About this report

Learn about the 7 massive shifts reshaping the beauty and cosmetics markets as we know it— and how we think companies should respond:

A Focus on Health & Safety
Emerging Products & Rapid Sector Growth
Regional Results Vary Widely
A New Focus on Sustainability
Black Lives Matter & Diversity
DIY, Self-Care Products Match Growing Salon Demand
Upskilling & Empowerment

Keep on reading

Case Study: L'Oréal

Learn how L'Oréal optimizes customer experiences in every salon using SimpliField.

Case Study: L'Occitane en Provence

Find out how SimpliField helps L'Occitane put its field teams at the center of its strategy with instant communications and reporting.

Case Study: Nokia

Hear how Nokia improved performance across all its locations in real time using SimpliField.

Case Study: Asics

Find out how Asics relies on SimpliField to help fuel powerful visual merchandising.

Case Study: Sony

Learn how Sony is improving team agility and driving digital transformation with SimpliField to drive global new product launches.

Case Study: (Video) Kiabi

Find out how SimpliField helps make Kiabi more efficient and effective in their merchandising efforts.

Watch Now