7 Massive Trends in Beauty and Cosmetics

The massive problems we are dealing with now — both in society and in the cosmetics and beauty industries — have massively accelerated the need for meaningful change. Find out how leading brands like LVMH, L'Oréal and Estée Lauder are changing their strategies and empowering their talent to succeed.

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About this report

Learn about the 7 massive shifts reshaping the beauty and cosmetics markets as we know it— and how we think companies should respond:

A Focus on Health & Safety
Emerging Products & Rapid Sector Growth
Regional Results Vary Widely
A New Focus on Sustainability
Black Lives Matter & Diversity
DIY, Self-Care Products Match Growing Salon Demand
Upskilling & Empowerment

Keep on reading

Case Study: L'Oréal

Learn how L'Oréal optimizes customer experiences in every salon using SimpliField.

Case Study: L'Occitane en Provence

Find out how SimpliField helps L'Occitane put its field teams at the center of its strategy with instant communications and reporting.

Case Study: Nokia

Hear how Nokia improved performance across all its locations in real time using SimpliField.

Case Study: Asics

Find out how Asics relies on SimpliField to help fuel powerful visual merchandising.

Case Study: Sony

Learn how Sony is improving team agility and driving digital transformation with SimpliField to drive global new product launches.

Case Study: Global Kids Fashion & Toys Retailer

Find out how a global kids retailer effectively reopened its network of 430 stores by empowering teams with reporting, communications and training tools.