7 Massive Trends in Beauty and Cosmetics

More than a year later, Covid-19 continues to shape the space, but brands are now better equipped to deal with the seismic shift in consumer values and expectations.

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About this report

Learn about the 7 massive shifts reshaping the beauty and cosmetics markets as we know it— and how we think companies should respond:

The New Beauty and Cosmetics Buyers
The Chinese Market Is Ahead in the Game
Health and Safety Still in the Spotlight
Emerging Products and Rapid Sector Growth
The New Role of the Store
Take a Stand or Take a Seat in 2021
Upskilling & Empowerment

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