7 Massive Trends in Beauty and Cosmetics

The massive problems we are dealing with now — both in society and in the cosmetics and beauty industries — have massively accelerated the need for meaningful change. Find out how leading brands like LVMH, L'Oréal and Estée Lauder are changing their strategies and empowering their talent to succeed.
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About this report

Learn about the 7 massive shifts reshaping the beauty and cosmetics markets as we know it— and how we think companies should respond:

  • A Focus on Health & Safety
  • Emerging Products & Rapid Sector Growth
  • Regional Results Vary Widely
  • A New Focus on Sustainability
  • Black Lives Matter & Diversity
  • DIY, Self-Care Products Match Growing Salon Demand
  • Upskilling & Empowerment


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