Sony x SimpliField: Digital Transformation for Team Agility
How do we monitor the implementation of strategic product launches across a large network of retailers? Learn how Sony is improving team agility and driving digital transformation with SimpliField to accelerate global sales.
About this case study
As a video games pioneer, Sony Interactive Entertainment (SIE) chose SimpliField to support its field teams in managing a wide wholesale network with:
- Product launches
- Visual merchandising
- Sales monitoring & objectives
- Brand compliance
- Photo, document & feedback sharing
"We have a highly responsive business and need to be in a position to quickly modify campaign details based on customer feedback. SimpliField is a user-friendly way to make us more agile and successful."
Laurent Bichard, Sales Development Manager @ Sony
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