Sony x SimpliField: Digital Transformation for Team Agility

How do we monitor the implementation of strategic product launches across a large network of retailers? Learn how Sony is improving team agility and driving digital transformation with SimpliField to accelerate global sales.
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Sony PlayStation VR setup

About this case study

As a video games pioneer, Sony Interactive Entertainment (SIE) chose SimpliField to support its field teams in managing a wide wholesale network with:

  • Product launches
  • Visual merchandising
  • Sales monitoring & objectives
  • Brand compliance 
  • Photo, document & feedback sharing

"We have a highly responsive business and need to be in a position to quickly modify campaign details based on customer feedback. SimpliField is a user-friendly way to make us more agile and successful."

Laurent Bichard

Laurent Bichard, Sales Development Manager @ Sony

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