Sony x SimpliField: Digital Transformation for Team Agility

How do we monitor the implementation of strategic product launches across a large network of retailers? Learn how Sony is improving team agility and driving digital transformation with SimpliField to accelerate global sales.

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About this case study

As a video games pioneer, Sony Interactive Entertainment (SIE) chose SimpliField to support its field teams in managing a wide wholesale network with:

Product launches
Visual merchandising
Sales monitoring & objectives
Brand compliance
Photo, document & feedback sharing

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"We have a highly responsive business and need to be in a position to quickly modify campaign details based on customer feedback. SimpliField is a user-friendly way to make us more agile and successful."

Laurent Bichard, Sales Development Manager @ Sony

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